27 September 2009

Doing Well by Doing Good

Chris Laszlo was the keynote speaker at a Green Economy Conference in Madison that I recently volunteered for. He is a partner and co-founder of Sustainable Value Partners, a firm helping companies create value for shareholders and stakeholders.
His presentation was very engaging, and his book even more so. The business world is changing and now more than ever before organizations are learning that stakeholders are driving the marketplace. It is no longer just about making money for the shareholders, Laszlo explains that organizations that have integrated sustainable strategies into their core business objectives have a competitive advantage.
It is quite simple....
Sustainable Value = Stakeholder Value + Shareholder Value

I highly recommend this book. It not only provides a toolkit for helping organizations move toward a sustainable future but it also offers in depth case studies of organziations that have successfully gone through this journey. There are many valuable lessons to be learned from this text.

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